Half analogue, half digital — and anything but obvious. DaDa believes design can be an antidote to sameness. When everything feels too right, add a touch of color.
DaDa is a home textile brand driven by graphic experimentation. Always original and expressive, DaDa believes that a dose of color and spontaneity can break the monotony of interiors — turning houses into spaces that feel more personal and alive. Our creative process celebrates time, intuition, and invention.
Our creative process celebrates human time and invention. Each textile piece is conceived as a blank canvas to be crafted into a unique, patternless design.
We always start with paper. Prints emerge from manual collage, where textures overlap and colors meet in spontaneous compositions. Languages are explored through free and playful dynamics, guided by the serendipity and imperfections of handwork. Creative technology enters the scene later, translating this language into unique fabrics and objects.
Florence Dagostini is a designer and art director with over twenty years of experience. DaDa was born from Florence’s desire to bridge the exclusivity and care of handcrafted creation with the creative precision of graphic design. Leading the entire creative process, she embraces the imperfections of handmade work — creating paper collages that evolve into singular textile pieces.
DaDa is a project where the designer seeks to combine the exclusivity and care of handcrafted work with the creative technology of graphic design. Leading the entire brand creation process, Florence plays with the imperfections typical of handmade work, creating paper collages that are later transformed into unique textile objects.
Florence Dagostini is a designer and art director with over twenty years of experience. DaDa was born from Florence’s desire to bridge the exclusivity and care of handcrafted creation with the creative precision of graphic design. Leading the entire creative process, she embraces the imperfections of handmade work — creating paper collages that evolve into singular textile pieces.
DaDa is a project where the designer seeks to combine the exclusivity and care of handcrafted work with the creative technology of graphic design. Leading the entire brand creation process, Florence plays with the imperfections typical of handmade work, creating paper collages that are later transformed into unique textile objects.
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